A magic marketing strategy to turn Finn, the world's first AI wealth manager, into an organic growth machine.
A premium look and sharper writing, starting at capture.
Sony A7 IV or Sony A7S III, paired with a G Master lens for cinematic sharpness.
Higher-quality microphone - Rode or DJI. Audio is the number one retention driver.
Tripod + teleprompter to shoot faster and chain takes without friction.
Rework the background and lighting for a noticeably more professional look.
Every video starts from a strong, scripted hook. Examples of angles:
An industrialized pipeline, a repeatable process - to scale volume without losing quality.
Competitive monitoring, ideas and scripts
Batched sessions, teleprompter ready to go, fixed high-quality setup
Full-time video editor, high-quality edited content
Clear publishing processes across every channel
Analysis and double down on what works
Three accounts, three roles, one ecosystem orbiting around Finn.
Each phase runs for 90 to 180 days before moving to the next.
Organic audience targets, per platform and per milestone.
For a cadence of 2 videos per day - shorts repurposed across all platforms.
For 2 long-form videos per week - premium editing, retention-focused.
One person fully dedicated to running the growth machine:
Click any card to open the account.
Organic content on YouTube and Instagram as the foundation of the brand. It builds trust and lowers every downstream cost.
Meta + Google / YouTube ads. Goal: low CPL and CAC, leveraging the brand strength built organically.
High-value entry point, fueled by the organic audience
Email, content, social proof - the brand does the heavy lifting
Low CPL & CAC thanks to the organic foundation
A strong organic base makes every downstream marketing motion easier.
Lower CAC through brand awareness
An engaged audience that recommends
A product loop powered by the brand
Nicolas - graduate from HEC Paris, exchange semester at UC Berkeley (2024).
Almost 1 million followers on personal finance topics, B2C in Europe. Content creation at scale, across Instagram, TikTok and YouTube.
Content, paid and brand for fintech clients. Worked with Revolut, Trade Republic, Binance, plus banks and insurers across Europe.
$1M+ profit per year, sold to an old-school wealth management company. Ran content and paid at scale: ~$100K monthly ad budgets with ROAS between 2x and 10x.
I want to go to the US because the market is much bigger, the ambition is higher, and I know that's exactly where I need to be. Let's build this growth machine together.